DAVU Studio was responsible for the concept creation & creative direction of this TVC, produced by Sudan Film Factory.

The 30 seconds TVC for Al Nile Bank in Sudan, was initially created to further promote the #TalkToTheGM campaign on the Bank’s social media platforms. With its online success, it moved to TV and the voice over was subsequently used in the Radio campaign.

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The video focuses on the General Manager, following him along as he completes his daily activities across the main branch – showing him as accessible and furthering the message of transparency.

Client: Al Nile Bank
Director: Hadeel Osman
Concept & Creative Direction: DAVU Studio
Produced By: Sudan Film Factory
D.O.P: Waleed Alaa
Editor: Atif Elaraky