Commercial | Enda Sportswear

We worked on this TAP Magazine production, to create the “Runifesto” campaign for Africa’s first running shoe company Enda – based in Nairobi, Kenya. Along with the TAP team, we developed the concept and storyboard, location scouting, art direction and wardrobe.

This TVC was directed by our creative director Hadeel Osman.

This fast-paced commercial was intended to show what makes Enda standout and that there is indeed space in the international sportswear market for an African brand to succeed.

Director: Hadeel Oz
Producer: Ras Mutabaruka
DOP: Ignacio Hennigs
Art Direction & Wardrobe: DAVU Studio
Editor & Sound Designer: Mamadou Abozeid