Art & Wardrobe | ‘Mashreq University’ TVC

DAVU Studio was responsible for the Art Direction and Wardrobe of this TVC, which was a Darkroom Productions project.

The 60 seconds TVC for Mashreq University in Khartoum, Sudan, focused on one main character for which we prepared 12 different outfits for. The wardrobe reflected the university’s dress-code regulations while being in parallel to current trends. The background extras were also styled accordingly.

The overall direction of the locations highlighted blues and oranges, which are the university building’s main colours.

Client: Mashreq University
Director: Noory Taha
Produced by: Darkroom Production
D.O.P: Aladdin Mustafa
Producer: Mhamed Albashier
Art Direction & Styling: Hadeel Osman via DAVU Studio
Photography: Mohamed Osman
Lighting: Mohamed Tohami
Editor: Mohanad Elmurdhi